“What kind of credits would there be for the university and for the farmers that have preserved those seeds?” he questions “Jamaica's reputation was basically built on these plants.” In fact, he even wants to establish a Geographical Indicator (GI) tag for his stash and make it like “just like Champagne in France.”īut even as companies sniff around with interest for his strain, he’s not so hot on puff-puff-passing without proper intellectual property credits and is staying true to the Rastafarian roots to ensure equitable ‘fair trade’ for producers in developing countries. “There is a nostalgia value that could be added based on marketing applications,” he said. The marketing material calls the herb 'pure' and ancient, stressing that it was smoked by Bob Marley in an attempt to attract customers in countries and regions like Canada and some American states where its use has been legalised. While the good doctor’s marijuana mission was inspired more from love for the grass than for selling it, he has already developed an entire marketing strategy.
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